Kayla Springer

Experience

1. Director, Pbs Kids Communications

   PBS

   Nov 2024 — Present · Arlington, VA, US

   Contributes to the department’s strategic plan, reporting, and overall communications approach, working with internal colleagues and external partners to support communications goals and objectives while integrating work across PBS departmentsWorks with the Senior Director, PBS KIDS Communications on the development of thought leadership platforms to amplify PBS KIDS’ narrative as the number one educational media organization for kids and trusted partner for parents, caregivers and educators; elevates organizational leaders to subject matter experts in timely topics, such as screen time, digital innovation, and responsible use of AI in children’s media Manages media inquiries and liaises with press on behalf of PBS KIDS and producers; coordinates and staffs media interviewsCreates communications materials, including press releases, media pitches, briefing books, speeches, presentations, in addition to promotional and proof-of-performance materials Develops communications strategies and assists in identifying PR priorities based on and in support of new PBS KIDS content, ongoing services, apps, timely topics, and grant initiatives Manages public relations agencies and contractorsPlans, produces, and executes press events, including sessions for theTelevision Critics Association Press Tour, and supports other PBS KIDS events, internal presentations, and webinars, as neededSupports the day-to-day management of communications work and other ad hoc duties as necessary in support of the Senior Director, PBS KIDS Communications work

Education

• Georgetown University

  Master of Professional Studies, Sports Industry Management

  2012 — 2014

• University of Maryland

  Bachelor of Arts (B.A.), Communication, General

  2009 — 2012

Skills

• Leadership
• Donor Communication
• Marketing Communications
• Facebook
• Editing
• Customer Service
• Project Planning
• Strategic Planning
• Video Editing
• Adobe Photoshop
• Twitter
• Windows
• Marketing
• Public Speaking
• Digital Marketing
• Strategy
• Marketing Strategy
• Training
• Graphic Design
• Account Management
• Research
• Team Building
• Microsoft Word
• Online Marketing
• Database Management
• Finance
• Blogging
• Vendor Management
• Event Management
• Nonprofit Organizations
• Social Media
• Microsoft Office
• Analytical Skills
• Budget Management
• Public Relations
• Business Strategy
• Troubleshooting
• Jira
• Mac
• English