Kayla Roderman
Senior Ai Strategist @Florida Power & Light
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WORK HISTORY
Senior Ai Strategist @Florida Power & Light
EDUCATION
University of Kentucky
Integrated Strategic Communication, Communication and Media Studies
Florida Atlantic University
Master of Business Administration - MBA, Marketing
ABOUT KAYLA RODERMAN
I’m a Senior Digital Experience Specialist passionate about driving enterprise transformation through the responsible adoption of AI and emerging technologies. I am helping to shape the future of AI and digital engagement by exploring new tools, solving business pain points, and designing intuitive training experiences that spark curiosity and build confidence across teams.Before my current role on the AI COE team, I spent 9+ years garnering proven results in the fast-paced world of digital marketing. My foundation is built on crafting campaigns that amplify brand visibility, foster engagement, and drive measurable growth—from startups to international brands.I’ve led initiatives across content strategy, social media, email marketing, SEO/SEM, and analytics, always with a focus on storytelling, clarity, and performance. With a firm grasp of market trends and user behavior, I translate insights into impactful strategies that resonate with audiences and achieve business objectives.Core competencies include:Content Strategy: Building compelling narratives that convert, educate, and inspire.Social Media Marketing: Creating high-impact campaigns that boost brand awareness and cultivate communities.Email Marketing: Designing nurturing journeys that enhance lead generation and retention.SEO/SEM: Optimizing digital presence with precision—organic and paid—to improve visibility and ROI.Data Analytics: Turning metrics into meaning to inform smarter, more agile marketing decisions.Whether leading a campaign or collaborating cross-functionally, I bring a proactive, people-first mindset to every project. My expertise in platforms like Adobe InDesign, Adobe Photoshop, Excel, and a wide range of social and AI tools keeps me adaptive and ready for what’s next.Outside the digital space, I recharge through equestrian sports, travel, and adventures with my dog Charlie. I enjoy new experiences that help to continuously shape my creativity, discipline, and love for learning.
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