Kayla Ping

WORK HISTORY

EDUCATION

ABOUT KAYLA PING

As a highly qualified and experienced Senior Director with over 7 years of expertise in digital media buying, team management, strategic implementation, product management, and more, I have consistently proven myself as an industry expert. Throughout my career, I have honed my skills in the areas of social media, search optimization, programmatic advertising, display advertising, and CTV, particularly focusing on generating high-quality leads. With a deep understanding of digital marketing, branding, PR, communications, and management, in addition to my executive-level experience, I am able to facilitate seamless collaboration between teams to drive optimal results. I have managed over $1M in ad spend per month across hundreds of ad accounts, bringing a high level of knowledge and competence to any team I join. I am a proven high performer, having led both in-person and remote teams of 10 or more. In addition, I have maintained successful partnerships with key stakeholders and vendors, demonstrating my expertise in cultivating and maintaining effective relationships. To ensure optimal campaign performance, I define, measure, monitor, optimize, and report on campaign KPIs while providing practical insights for continuous program refinement and optimal return on investment. I also take ownership of the paid media budget for digital campaigns, ensuring alignment with our business goals. As a strategic thinker, I balance predictability with room for testing and innovation to develop innovative and integrated digital campaigns with the ideal channel mix strategy and budget. I am committed to driving alignment between paid search and SEO, paid and organic social media, and paid digital nurture and email nurture to enhance business efficiencies and maintain a seamless customer journey. In my role as Senior Director, I lead marketing managers, providing support and guidance to plan and drive successful programs while championing their professional goals.