Kayla Oconnor
Creative Brand Strategist | 1441 | Building a brand in the agency space
- Role
- Head of Brand at 1441 Collective
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kayla Oconnor
From the field to the feed, from co-founding a canned cocktail brand, launching mental health campaigns with MLB teams, to building performance apparel rooted in sustainability and consulting across CPG, wellness, tech, and hospitality.I’m a creative strategist turned product analyst turned full-stack brand builder. I’ve led campaign launches, influencer programs, recipe R&D, eComm rollouts, and end-to-end product testing always focused on what moves people and what moves the needle.Currently shaping the brand and narrative for 1441 Collective, a creator-first ecosystem focused on long-term partnerships, aligned growth, and work that compounds minute by minute.I also publish The Creator’s POV, a weekly breakdown of the creator economy, modern funnels, and the real decisions behind sustainable creative work.An entrepreneur at heart and former Division I & professional athlete. Always focused on the next one.Let’s create something people feel, and remember.
Experience
Head of Brand
Dec 2025 — Present · New York, NY, US
Building a Brand in the Agency Space (creators x brands x partnerships)
Education
Boston College Carroll School of Management
Bachelor of Science in Management, Marketing/Finance, Business, Management, Marketing, and Related Support Services
2013 — 2017
Skills
- Event Planning
- Video Editing
- Social Media
- Microsoft Office
- Teamwork
- Teaching
- Time Management
- Leadership
- Customer Service
- Management
- Microsoft Powerpoint
- Social Networking
- Social Media Marketing
- Gopro
- Research
- Powerpoint
- Microsoft Excel
- Microsoft Word
- People Skills
- Public Speaking
- Customer Satisfaction
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