Kayla Murdoch
Senior Market Manager @TELUS Health
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WORK HISTORY
Senior Market Manager @TELUS Health
Led the go-to-market strategy for TELUS Health Care Centres, launching a new preventive health service in Alberta and positioning TELUS as a leader in health innovation. Drove cross-functional collaboration to execute go-to-market strategy across B2B and B2C channels, generating millions of impressions and hundreds of qualified leads amongst our target demographic. In 2025, continue to lead efforts to drive adoption and revenue through digital campaigns, events, email marketing, and strategic partnerships, while tracking KPIs like open rates, CTRs, form submissions, and conversions to optimize results.
EDUCATION
McGill University
Bachelor of Arts (B.A.), Sociology and Communications
SKILLS
ABOUT KAYLA MURDOCH
Results-driven marketing professional with a multifaceted background in go-to- market strategy, communications, omni-channel customer experience (CX) optimization, and digital user experience (UX) enhancement. With 17 years as a competitive equestrian athlete, I bring discipline, agility, and leadership to every initiative. I specialize in driving activations that elevate brand equity, optimize customer journeys, and accelerate sales growth. Combining analytical rigor with creative insight, I craft impactful strategies tailored to today’s dynamic market landscape.
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