Kayla MacDermott

About Kayla MacDermott

Hi there! My name is Kayla and I am currently a Client Solutions Manager at TikTok focusing on the Travel vertical. Prior, I specialized in Paid Social on the agency side at Horizon Media. When I\'m not advising clients, I love to speak with and educate college-level students on the ins & outs of media, paid social, analytics, etc, recently conducting multiple in-person sessions with Fordham & NYU graduate level students. Long-term I would love to continue my work in the higher level education space via adjunct teaching across various Marketing & Media courses. Lets\' connect!

Experience

1. Client Solutions Manager

   TikTok

   May 2022 — Present

   Educate clients on TikTok for Business products, product updates, analytics, creative, measurement, and vertical best practices. Understand client KPIs and create media plans/recommendations laddering back to those KPIs. Ensure successful campaign execution and delivery from start to finish. Collaborate with cross-functional partners to solve client challenges and present new opportunities and scalable solutions.

Education

• Franklin D. Roosevelt High School

  High School

  2010 — 2014

• Fordham University

  Bachelor's Degree, Marketing

  2014 — 2018

Skills

• Css
• Research
• Job Placements
• Windows Movie Maker
• Website Updating
• Public Relations
• Microsoft Excel
• Powerpoint
• Job Planning
• Social Media
• Job Search
• Imovie
• Adobe Photoshop
• Twitter
• Teamwork
• Html
• Adobe Illustrator
• Social Networking
• Microsoft Office
• Instagram
• Final Cut Pro X
• Bootstrap
• Event Planning
• Wordpress
• Leadership
• Google Analytics
• Media Planning
• Facebook
• Time Management
• Microsoft Word
• Recruiting
• Public Speaking