Kayla Sarmiento

Director of Marketing and Guest Experience @Chartwells Higher Education Dining Services

CA

Launch a monthly e-newsletter distributed to readers, enhancing awareness of campus dining services and increasing engagement metrics by 83%Manage multi-channel marketing campaigns including social media and traditional marketing, creating engaging content that boosted fan engagement by 92%Conduct weekly client meetings to report on program agendas and maintain strong working relationships, leading to improve client satisfaction and campus partnershipsCollaborate with managers to identify growth opportunities, developing targeted communication and marketing programs that increased revenue and check averageSuccessfully execute monthly dining events in partnership with key campus departments, elevating the dining experience to increase in participation and salesCoordinate day-to-day project management across multiple teams, ensuring timely planning and implementation of marketing initiativesDevelop and execute comprehensive marketing strategies that increase brand awareness, drive traffic to dining halls during peak university hours, resulting in an increase in foot trafficEstablish key performance indicators (KPIs) to measure campaign success, resulting in data driven decisions and continuous improvementLead a team of 8 managers and 4 marketing individuals, fostering a culture of creativity and collaboration to enhance campaign effectiveness

California State University-East Bay

Bachelor's degree