Kayla Keiner
Associate Director, Retail Media at VML
- Role
- Associate Director at VML
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Kayla Keiner
Marketing strategist with 10+ years of experience leading integrated campaigns, managing multimillion-dollar budgets, and aligning media strategy with brand growth objectives. Proven track record of transforming consumer insights and market data into impactful, cross-channel initiatives that drive engagement and performance. Versed in cross-functional collaboration, client relationship management, and leading high-performing teams in fast-paced agency environments-Areas of Expertise:Brand Strategy & Positioning: Brand Development • Strategic Planning • Market Positioning • Campaign Management • Innovative Marketing SolutionsConsumer Insights & Performance Analytics: Data-Driven Insights • Trend Analysis • Consumer Behavior • Media & Performance Analytics • Audience Segmentation • Marketing EffectivenessCross-Functional Leadership & Execution:Team Leadership • Project Management • Budget Management • Cross-Functional Collaboration • Full-Service Agency Experience • Vendor & Partner ManagementClient Engagement: Client Relationship Management • Account Management • Presentation Skills • Relationship Building • Results-Oriented • Attention to Detail
Experience
Associate Director
Jul 2025 — Present
Education
Iowa State University
BA
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