Kayla King
Senior Manager of Marketing Operations @ LendingTree
- Role
- Senior Manager, Marketing Operations at LendingTree
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kayla King
I\'m a passionate marketing operations leader with expertise in optimizing omnichannel marketing strategies for data-driven growth. I thrive in fast-paced environments, leveraging my skills in website tracking, tech stack optimization, and process automation to drive efficiency.My expertise lies in: Leading and coaching marketing operations teams Building and optimizing data pipelines for marketing campaigns Partnering with cross-functional teams (Marketing, Sales, Product, Engineering) Implementing best practices for marketing pixels, integrations, and platforms Driving automation and process improvement for efficient operations
Experience
Senior Manager, Marketing Operations
Apr 2024 — Present · Charlotte, NC, US
LendingTree (NASDAQ: TREE) is the nation\'s leading online marketplace that connects consumers with the choices they need to be confident in their financial decisions. LendingTree empowers consumers to shop for financial services the same way they would shop for airline tickets or hotel stays, comparing multiple offers from a nationwide network of over 500 partners in one simple search, and can choose the option that best fits their financial needs. Services include mortgage loans, mortgage refinances, auto loans, personal loans, business loans, student refinances, credit cards and more.
Education
Virginia Tech
Business Administration and Management
2011 — 2012
The Ohio State University
Bachelor of Education, Sports Management; Minor: Business
2012 — 2015
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