Kayla H.
Digital Marketing Strategist | Email & SMS Marketing, Paid Social, SEO, GEO/AEO, Campaign Optimization & Analytics |
- Role
- Digital Marketing Coordinator at Loeb Electric
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Kayla H.
Capable digital marketer and content creator with a track record in driving engagement and brand growth through targeted campaigns and SEO strategies. Currently excelling as a Marketing Coordinator at Loeb Electric and an AI Technical Writer at Outlier, with past roles at Battelle and Cloud Cover and internships at Make a Wish Foundation and OpenDoor-Columbus. Skilled in DEIA initiatives, social media management, website management and proficient in Oktopost, Sprout Social, Semrush, Adobe Creative Cloud, and Google Analytics. Let\'s connect for collaborative opportunities.
Experience
Digital Marketing Coordinator
Jul 2024 — Present
Manage and optimize the HubSpot marketing platform, including data cleaning, contact attribution, list management, email/SMS campaigns, and CRM reporting to ensure accurate lead source tracking.•Execute and analyze multi-channel digital campaigns combining email, landing pages, and paid media on LinkedIn, Meta, and Google, leveraging GA4 data to refine targeting and optimize performance.•Create SEO and traffic performance reports using GA4 and Looker Studio to measure keyword rankings, site engagement, and newsletter impact. •Support and coordinate MDF-funded initiatives across email, paid media, landing pages, and website content, monitoring performance and ROI.
Education
Otterbein University
Bachelor of Science - BS, Business Administration and Management, General
2018 — 2022
Otterbein University
Master of Business Administration - MBA
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