Kayla Duvall

Program Specialist @The National Institutes of Health

MD, US

Planned, developed, and coordinated marketing efforts across social media platforms, direct marketing, graphic design, and event marketing that gained attraction from employees and resulted in $4.2 million revenue for the NIH Supply Center Studied and evaluated relationships between customer needs, acquisition lead times, inventory deliveries to best decide what products to create marketing campaigns for Conducted surveys for the efficiency of marketing and services offered at the NIH Supply Center Tracked 25+ deadlines monthly for campaigns, new product data input, and website updates through monthly calendar management Created content for quarterly newsletters, monthly promotions, and social media postings to engage and inform customers Created and managed digital and print campaigns that resulted in a 75% increase in engagement on social media Managed vendor showcases and participation in NIH Festivals Raised event attendance by 16% overall Established relationships with 125 outside vendors, partners, and NIH wide publications to ensure featured coverage of stories and announcements Maintained the company email list and updated accordingly Oversaw a team of two other marketing consultants and provided them with constructive feedback, positive reinforcement, and career advice

Loyola University Maryland

Bachelor's degree, Communication (Public Relations/Advertising)

Monash University

Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication with a minor in Marketing