Kayla Charles

About Kayla Charles

Creative Strategist | Paid Social Expert | Influencer & Creator Marketing StrategistI’m a creative yet data-informed social media strategist with over 6 years of experience across paid social, organic content, and influencer marketing. Throughout my career, I’ve developed a passion for building campaigns that connect emotionally and perform technically—merging analytics, creative direction, and cultural relevance.Currently focused on paid social media, I lead full-funnel campaign strategy and execution across Meta, TikTok, and emerging platforms. While in this space I\'ve continued to grow and share my knowledge of social content and influencer marketing, giving me a unique perspective on how to develop high-performing creative that aligns with brand goals.What sets me apart is my ability to bridge creative vision with performance strategy. I thrive in cross-functional teams, collaborating with creative, media, influencer, and growth partners to build compelling, conversion-friendly content that drives measurable results.Areas of expertise:Paid Social Strategy & ExecutionInfluencer Marketing & UGC ManagementCreative Direction for PerformanceCross-Platform Content StrategyBrand Voice & MessagingTrendspotting & Concept DevelopmentSocial Analytics & OptimizationCross-Functional CollaborationI’m always exploring new ideas, creative frameworks, and storytelling formats that push brands forward in a constantly evolving digital landscape.

Experience

1. Creative Strategist

   Lunar Solar Group

   Sep 2025 — Present

Education

• University of North Texas

  Bachelor of Science - BS, Digital Retailing

  2014 — 2018

• University of North Texas

  Bachelor of Science - BS, Merchandising

  2014 — 2018

Skills

• Customer Service
• Public Speaking
• Event Planning
• Leadership
• Team Management
• Graphic Design
• Content Management
• Social Media Marketing
• Sales & Marketing
• Property Management