Kayla Bentham

About Kayla Bentham

I’m a brand and marketing leader with over a decade of experience driving growth for global consumer brands—managing $500M+ in media investment and translating insight, strategy, and creativity into measurable business impact. I’ve led brand and marketing strategy for companies like Nestlé Purina, Nintendo, Tinder, Equinox, LegalZoom, and Zenni Optical, partnering cross-functionally to shape positioning, guide execution, and scale what works.My path into marketing started early. From the age of 16, I balanced long shifts at family-owned Thai restaurants and large corporate breweries to help fund college. Those environments taught me how to read people, sell with empathy, and make decisions in fast-paced, high-pressure settings, skills that continue to shape how I lead and build brands today.In parallel, competitive soccer instilled discipline and leadership early. I joined varsity at 12, became captain at 13, and led teams to multiple championships, earning a college scholarship and graduating early while balancing demanding work schedules.Midway through college, I joined Caesars Palace in Las Vegas, supporting marketing across nine resort properties. It was my first exposure to enterprise-level decision-making and clarified my career path: connecting data, creativity, and human behavior to drive business outcomes at scale.Today, I focus on building brands that are both culturally relevant and commercially effective, turning consumer insight into clear positioning, cohesive storytelling, and long-term growth strategies.I’m most energized by roles where brand is treated as a growth lever, not just a function, and where teams are empowered to build for long-term impact.Outside of work, I recharge on horseback, where progress comes from trust, clear communication, and calm leadership under pressure. It’s a reminder that the best results don’t come from control alone, but from listening, adapting, and moving with intention, principles I bring into my work every day.

Experience

1. Senior Director, Strategy (Brand Media)

   Wpromote

   Jan 2024 — Present

   Clients-Nestlé Purina-STAAR Surgical-Orangetheory Fitness-LegalZoom-Zoox

Education

• Point Park University

  Bachelor of Science (B.S), magna cum laude, Sports, Arts, and Entertainment Management

  2013 — 2016

Skills

• Event Planning
• Blogging
• Wordpress
• Marketing
• Teamwork
• Editing
• Social Media
• Research
• Time Management
• Microsoft Office
• Sales
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Public Speaking
• Public Relations
• Food & Beverage
• Customer Service
• Microsoft Word
• Google Adwords
• Leadership
• Coaching