Kayla Anderson
Program Manager at Ottobock
- Role
- Program Manager, Product and Services at Ottobock
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Program Manager, Product and Services
Apr 2022 — Present · Austin, TX, US
Oversee campaign planning, development and activation for all product-related marketing initiatives and content strategies. •Own initiative objective setting, audience research, creative brief development, budgeting, messaging strategy, content creation, media planning, and agency management (when applicable) for all marketing activities related to product.•Direct the activation of content across assigned channels, including journey building and automation within marketing automation tools and CRM.•Collaborate with global marketing managers to ensure alignment on brand and master product content.•Own media planning to ensure product ads are optimized to editorial calendars and industry activity.
Education
University of Oklahoma
Bachelor's Degree, Advertising
2013 — 2017
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