Kayla Anderson

Program Manager at Ottobock

Role
Program Manager, Product and Services at Ottobock
Location
Austin, TX, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

Experience

  1. Program Manager, Product and Services

    Ottobock

    Apr 2022 — Present · Austin, TX, US

    Oversee campaign planning, development and activation for all product-related marketing initiatives and content strategies. •Own initiative objective setting, audience research, creative brief development, budgeting, messaging strategy, content creation, media planning, and agency management (when applicable) for all marketing activities related to product.•Direct the activation of content across assigned channels, including journey building and automation within marketing automation tools and CRM.•Collaborate with global marketing managers to ensure alignment on brand and master product content.•Own media planning to ensure product ads are optimized to editorial calendars and industry activity.

Education

  • University of Oklahoma

    Bachelor's Degree, Advertising

    2013 — 2017

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Kayla Anderson — Program Manager, Product and Services at Ottobock in Austin, TX, US | Unifers