Kayla Alexander
Senior Manager, Co-brand Acquisitions @IHG Hotels & Resorts
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WORK HISTORY
Senior Manager, Co-brand Acquisitions @IHG Hotels & Resorts
Atlanta, GA, US
EDUCATION
University of South Carolina-Columbia
Bachelor of Arts (B.A.)
SKILLS
ABOUT KAYLA ALEXANDER
Every great product has a story. The challenge? Making people see themselves in it.That’s where I come in. As a digital product marketer, I help brands bridge the gap between technology and the people who use it. At Manheim, I played a key role in launching Digital Blocks, a flexible, digital-first buying and selling experience that became even more essential when the pandemic accelerated the industry’s shift online. I’ve also shaped brand stories for Sharpie and Mr. Coffee, always focused on finding the right words—and the right strategy—to make ideas click (and sometimes stick—thanks, Elmer’s).For me, marketing isn’t just about selling something; it’s about sparking connection. From virtual events like \"we out here Juneteenth\" to brand campaigns that leave a lasting impression, I love turning complex ideas into stories that matter.When I’m not fine-tuning campaigns, you’ll find me sipping coffee, deep in a podcast rabbit hole, or convincing my friends they definitely need to join a book club.Let’s create something people can’t stop talking about.
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