Kayla Acevedo
Digital Marketing and Lead Website Manager @Warren Henry Auto Group
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WORK HISTORY
Digital Marketing and Lead Website Manager @Warren Henry Auto Group
Lead website strategy, SEO initiatives, and digital campaign performance for 29 automotive brands, improving consumer journeys and increasing lead conversions. • Increased organic website traffic year-over-year, with key brand sites achieving growth between +26% and +64%. • Conduct weekly strategy sessions with the CMO to evaluate campaign performance and optimize digital strategy. • Manage digital ad budgets, SEO initiatives, and paid media campaigns across Google Ads, Meta Ads, and programmatic platforms. • Coordinate with third-party vendors (SEO, PPC, Paid Social) and oversee accurate lead attribution via analytics tools. • Streamlined CRM data capture and digital workflows for event marketing, improving customer segmentation. • Previously led UX/UI improvements and supported content strategy, A/B testing, and monthly website audits for 13 brands prior to promotion.
EDUCATION
The University of Alabama
Bachelor of Arts Communication, News Media
ABOUT KAYLA ACEVEDO
Strategic and detail-oriented Digital Content Strategist & Web Producer with a strong foundation in website development, SEO/SEM, and enterprise CMS management. Proven success leading integrated digital initiatives that drive lead generation, elevate user experience, and enhance brand visibility. Passionate about building scalable, high-performing content strategies that connect business goals with seamless, user-centered digital experiences.
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