Kayla Abella
- Role
- Account Manager, Brand Experiences at Roku
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
Experience
Account Manager, Brand Experiences
Mar 2021 — Present
Specializing in CPG Food/Bev, CPG Beauty/ HH Products, Telecommunications, Travel, QSRs, and Political & Government verticals -Responsible for creating Roku media plans for sponsorships while keeping in mind the client\'s overall KPIs for their media buy-Responsible for scheduling and presenting on kick off calls with the client to review assets needed, production timeline, and discuss campaign\'s KPI (s)-Responsible for reporting on the performance of the campaigns and conducting performance calls with the clients to discuss any optimizations necessary (i.e, creative refresh, tactic change, expanding audience targeting and/or geo-targeting)-Responsible for upselling the client on areas of the media plan that are performing well-Responsible for establishing and maintaining client relationships by being the main point of contact for all of their campaign-related needs.
Skills
- Written & Oral Presentation Skills
- Microsoft Excel
- Social Media
- Advertising
- Customer Service
- Spanish
- Public Speaking
- Digital Media
- Ad Operations
- Advertising Operations
- Digital Marketing
- Microsoft Word
- Creative Writing
- Microsoft Office
- Digital Advertising
- Event Planning
- Writing
- Social Networking
- Communication
- Marketing
- Communication Skills
- Powerpoint
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