Kayla A.
Chief Operating Officer | With green beauty concept | Cross-border brand operation capabilities | And independent brand incubation experience.
- Role
- Chief Operating Officer at Youthforia
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kayla A.
A beauty executive who has been deeply involved in the Asian and North American markets, she has green beauty concepts, cross-border brand operation capabilities, and independent brand incubation experience. She has successfully introduced multiple brands in the Asia-Pacific market into the mainstream retail network in North America, and has led multiple strategic directions such as sustainable cosmetics, e-commerce independent station construction, and content marketing conversion in the new consumption wave. At Youthforia, she has promoted the concept of \"sustainable + interesting\" products to the global stage, and is a guide to promote the new generation of \"ingredient transparency + user participation\" beauty model.
Experience
Chief Operating Officer
Jan 2021 — Present · US
During the period when Youthforia was launched in Sephora US & Canada, the quarterly growth rate reached 200%Optimized the North American supply chain structure, transferred product production from China to South Korea, and realized green logistics integrationSpeaking on behalf of the brand at the \"Clean at Sephora\" forum, promoting the discussion of the clean cosmetics certification systemLeading the TikTok cooperation project, creating the \"Dress Up Challenge\" topic video with a total playback volume of over 10 million
Education
National University of Singapore
Bachelor of Business Administration - BBA
2001 — 2005
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