Karinny Koser

About Karinny Koser

I’m a senior marketing leader with 12 years of experience building demand generation programs, shaping brand strategy, and driving measurable growth. My background spans global expansion, healthcare, digital marketing, and cross functional leadership, with a focus on turning clear messaging and strong execution into real pipeline.At Ashley Furniture, I led global marketing initiatives across 71 countries and built the company’s B2B demand engine from the ground up. That work generated more than $27M in new business and gave the sales team a repeatable system for engaging prospects across different regions. I worked closely with sales, product, and creative teams to launch new markets, align messaging, and strengthen the customer experience across digital and retail environments.In the health and wellness space, I’ve focused on refining brand messaging, improving digital acquisition, and creating content systems that help brands earn trust. I’ve also developed community engagement and education strategies that make it easier for patients to understand their options and stay connected to care.What I enjoy most is creating clarity. Whether it’s defining a brand story, building a demand engine, or aligning teams around shared goals, I like simplifying the complex and turning it into a plan that works. I’m at my best when I’m helping a team grow, building structure where it’s needed, and creating marketing programs that scale.

Experience

1. Director of Marketing

   Gulfeagle Supply

   Jan 2026 — Present · Tampa, FL, US

   As Director of Marketing at Gulfeagle Supply, I lead marketing strategy and execution across 130+ locations nationwide, supporting a multi-branch organization serving professional contractors and commercial customers.I oversee brand strategy, marketing operations, and team leadership, partnering closely with executive leadership to align marketing initiatives with business goals, sales priorities, and field needs.I manage in-house and third-party teams across promotions, events, digital presence, creative, and communications, with responsibility for campaign execution, trade shows, internal communications, customer-facing initiatives, and marketing budget oversight.

Education

• University of South Florida

  Bachelor of Arts, Mass Communications with Specialization in TV Production

  2011

Skills

• Web Content Management
• Leadership
• Dreamweaver
• Illustrator
• Reputation Management
• Event Planning
• Online Marketing
• Video Production
• Event Management
• Social Media
• Google Analytics
• Blog Marketing
• Web Content Optimization
• Adobe Photoshop
• Html
• Marketing
• Adobe Premiere Pro
• Adobe Creative Suite
• Social Networking
• Social Media Marketing
• Advertising
• Marketing Strategy
• Wordpress
• Blogging
• Microsoft Office
• Email Marketing
• SEO