A. Kay Hare

About A. Kay Hare

Kay leads Accenture’s Stories, Strategic Insights & Narratives as well and CEO Communications Enablement programs within Marketing +Communications, reporting to the CMCO and serving on the OCEO leadership team. She and her team identify, review, and develop the priority client and Accenture corporate stories that matter most to the business—then feed them into the channels that shape the brand and enterprise narrative, from social and advertising to earnings cycles and CEO speaking moments including CNBC and Tier 1 Interviews.She blends journalistic rigor with technology, pairing human editorial judgment with AI‑enabled workflows and the team upskilling required to sustain strategic value where the company needs it most. Her focus is a disciplined system for story strategy, development, and governance—clear narratives, strong operations, and calm execution in a highly matrixed environment. She leads her team in AI training -ensuring that they are prepared to use the latest technology - acting as part of the team and ultimately helping them grow into AI user expertsAcross her career, Kay has helped deliver a number of “firsts” at Accenture: building the company’s first global client case studies program; supporting two flagship, company‑first events (Software Spectacular and the Global Shared Services Conference); and pioneering client‑centric and opportunity‑centric marketing approaches that led to award‑winning, client‑tailored content programs. She co‑designed buyer‑centric journeys on the High Performance Business Network (Accenture’s first private client content site) and helped design and launch the Marketing Asset Exchange—the first M+C patent awarded at Accenture.

Experience

1. Managing Director

   Accenture

   Dec 2021 — Present · US

Education

• Blackburn College

  B.A., Speech Communications/Music

  1984 — 1988

• University of Illinois Chicago

  M.Ed., ESL/Bilingual Education

  1995 — 1997

Skills

• Marketing
• Content Management
• Mobile Marketing
• Interactive Marketing
• Campaign Management
• Sem
• Online Advertising
• Multi-Channel Marketing
• Competitive Analysis
• Strategic Partnerships
• Strategy
• Advertising
• B2b Marketing
• Web Analytics
• Crm
• Integrated Marketing
• Digital Strategy
• Brand Development
• Analytics
• Web Marketing
• Content Marketing
• Social Media Marketing
• Marketing Communications
• Marketing Management
• Email Marketing
• Direct Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• SEO
• Ppc
• Digital Marketing
• Lead Generation
• Thought Leadership
• Online Marketing
• Content Development