Kaye Puhlmann

Senior Director, Digital Design, Business Banking @RBC

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2022 — Present

Senior Director, Digital Design, Business Banking @RBC

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Toronto, ON, CA

Transforming Business Banking at RBC.

EDUCATION

1988 — 1992

McMaster University

Honours Bachelor of Arts, Political Science

N/A

Sheridan College

Diploma, Graphic Design

N/A

Sheridan College

Computer Graphics

SKILLS

User ExperienceContent StrategyIllustratorGraphicsHtmlInteractive AdvertisingCreative DirectionUser-Centered DesignMobile DesignDigital StrategyInteractive MarketingGraphic DesignBranding & IdentityMobile DevicesExperience DesignArt DirectionUser Interface DesignCreative StrategyLeadershipTypographyWireframesIllustrationDigital MarketingE-CommerceInteraction DesignBrand DevelopmentDigital MediaInformation ArchitectureAdvertisingConcept DevelopmentUsability TestingCopywritingInformation DesignWeb DesignMobile Marketing

ABOUT KAYE PUHLMANN

Over 20 years of experience leading product, UX, and design teams. I co-founded Storybird.com, a publishing and writing platform and leader in the online English Language Arts space. I worked primarily on product, design, growth, strategy, analytics, and student and child privacy policy spanning three continents. Our user base grew 10 to 40% annually to members, and during that time I optimized the onboarding, email messaging, rewards/badging/coinage systems, and engagement loops with students, teachers, and parents. I also oversaw the design and implementation of the brand identity, and worked closely with the development team to overhaul the commerce, analytics, and community moderation platforms. My business partner and I successfully exited Storybird in 2017.Prior to Storybird, I was a Vice President at Critical Mass and led design for Citibank USA, and Citigroup for seven years along with at team of 50 creatives spanning the globe. I also spent several years in Vancouver as a Creative Director with Blast Radius, leading design for Nintendo in North America, as well as other gaming and electronics companies on the West Coast. During my time with these agencies, I helped build products and design teams for numerous other fortune 500 corporations.

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Kaye Puhlmann — Senior Director, Digital Design, Business Banking at RBC in Toronto, ON, CA | Unifers