Kaye Sale
Creative Director and Founder @Noggin Creative
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WORK HISTORY
Creative Director and Founder @Noggin Creative
Northamptonshire, GB
Noggin Creative are a design services studio who offer a breadth of creative skills, knowledge and experience. DESIGN THAT WORKS FOR YOUR GUESTS, AND YOUR BUSINESS.We combine industry experience with striking design to help hospitality brands engage the people they serve. By understanding what makes your business unique, we create memorable visuals that capture attention and inspire action.What\'s on the menu?Hospitality Design - We specialise in design for the hospitality sector, bringing experience across hotels, restaurants & bars. From print to digital, we create designs that welcome, engage your guests.Branding - Strong brand guidelines ensure every touchpoint in your business feels consistent and professional. From logos to tone of voice, they help build trust and deliver a great guest experience.Design for Print - From menus to signage & key cards to brochures. Print is an elevated experience that can make a customer feel special, convert an unsure browser or reward loyal travellers.Digital Design - More often than not, the first stop for a consumer and where essential decisions are made. Design for digital ensures those first impressions turn into trust, recognition and repeat business.
EDUCATION
University of Chichester
Bachelor of Arts (B.A.)
ABOUT KAYE SALE
You want high-quality design that supports your hospitality brand and helps you stand out across print and digital channels. But, it’s hard to find a solution that’s both professional and flexible. Large agencies can be expensive and slow, while freelancers can’t always scale or cover every skill you need.That’s where we come in. Noggin Creative are a small-but-scalable creative team that combines agency expertise with freelance flexibility. We adapt to your workflow, deliver on-brand design across all channels, and scale seamlessly when your projects grow or require specialist skills. Giving you the right creative support, every time.These are just a few things many of my clients were dealing with before working with Noggin Creative: A strong offer, but a brand that wasn’t clearly communicating it🫥 Blending in within an overcrowded hospitality market⏰ Internal teams stretched too thin to focus on brand and creative Inconsistent messaging across venues, campaigns, and platforms Outdated or unclear brand assets that didn’t reflect the real customer experienceI work closely with Brand Managers and Heads of Marketing in the hospitality sector to help them create clearer brands, stronger visual consistency, and marketing assets that actually support commercial goals.What working together delivers: Clearer brand positioning that’s easier for customers to understand and engage with🧠 Better alignment between brand, marketing, and on-site experience Consistent branding across venues, campaigns, and channels — reducing confusion and rework Brand guidelines that teams and suppliers can confidently use day to day Creative assets that support launches, campaigns, and ongoing marketing activityI’ve worked with hospitality businesses supporting teams to launch new concepts, refresh existing brands, and bring consistency across growing portfolios.The result? Stronger brand recognition More confident marketing teams Assets that work harder and last longer A clearer story for customers at every touchpointWhen your visuals work together your brand feels polished, intentional, and easy to remember.That’s the magic of consistency. And it’s where great design earns its keep!Talk to me about: Brand identity & refreshes Menus, signage & in-venue design Social media visuals & campaigns Brand consistency auditsDrop me a message or visit
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