Kay Debnam

Selling Data Specialist @Kingfisher plc

Southampton, GB

Kingfisher is a home improvement company with over 1300 stores across Europe, Russia and Turkey. Operating under four retail brands; B&Q, Castorama, Brico Dépôt and Screwfix, Kingfisher offer DIY and home improvement products and services to nearly six million customers who shop in our stores and through our digital channels each week. I manage the process of acquiring selling data, help decide which data is included and exactly how a product is presented on our website. I look to understand what are the details that accurately represent the product and drive a customer to purchase, and as a business how can we use this data to drive profits. This involves working across internal product teams, internal and external Manufacturers and Supply Chain, Communications & Visual Design teams, Quality Assurance Labs and our Programme Development teams internationally to coordinate and facilitate the entire process, ensuring product launches are implemented correctly and according to commercial timescales, with the aim to optimise the online customer led purchasing experience. • Process map and manage product range releases for selling data• Working alongside range planning teams, internal and external Manufacturers and Supply Chain, Communications & Visual Design teams, Quality Assurance Labs and our Programme Development teams internationally• Collaborate with internal teams for feedback regarding data accumulated, identifying trends that are advantageous for the data acquisition team as the centre of excellence for the market.