Kay-Anne R.
Product Marketing at Everyday Speech
- Role
- Principal Product Marketing Manager at Everyday Speech
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Kay-Anne R.
I’m a B2C and B2B SaaS product marketer who loves storytelling that starts with the customer. Having spent my career at fast-moving startups, I\'m equally comfortable creating a big picture strategy from scratch and getting down in the trenches to execute it. You\'ll find I strive to build strong relationships and lead with empathy in both work and life. DM me if you want to collaborate!
Experience
Principal Product Marketing Manager
Aug 2025 — Present
Everyday Speech is a no-prep social skills curriculum with video modeling, games, and worksheets that save educators time and help PK-12 students build the skills they need to thrive. I focus on launches, driving adoption, and turning market, user, and funnel insights into product and GTM improvements that help our tools reach and impact more users.+ Led the end-to-end launch of a redesigned curriculum product that consolidated two legacy offerings into one unified experience, maintaining steady MAU and WAU and keeping revert rate <5%+ Increased key feature adoption (content WAU up 168% and session planning usage up 189% YoY) via improved storytelling, in-product guidance, and cross-functional training campaigns+ Partnered with senior leadership on repositioning to focus on the student services niche and better highlight time savings for educators+ Collaborated with Product team to gather user insights and design features and experiences that drive engagement, retention, and growth+ Conducted market and competitive research to inform positioning and brand strategy, ensuring differentiation and stronger resonance with target users
Education
Georgetown University
Bachelor of Science (BS), Marketing
Concordia International School Shanghai
High School Diploma
Product Marketing Alliance
Core Certification
2023 — 2023
Skills
- Research
- Teaching
- Strategic Communications
- Economics
- Microsoft Word
- International Relations
- Final Cut Pro
- Powerpoint
- Microsoft Excel
- English
- Social Media
- Fundraising
- Marketing Strategy
- Chinese
- Influencer Marketing
- Nonprofits
- Microsoft Office
- History
- Spss
- Windows
- Marketing
- Business Development
- Digital Marketing
- Strategy
- Public Relations
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