Kayan Yassine
Communications Coordinator @CAMH
Signup · Get unlimited contacts
WORK HISTORY
Communications Coordinator @CAMH
Toronto, ON, CA
Lead impactful social media strategies, developing and executing trend-driven campaigns that significantly boost engagement and amplify visibility of critical hospital initiatives. Enhance content production by integrating artificial intelligence tools such as Descript to efficiently create compelling short and long-form videos. Oversee end-to-end video production processes, from concept and filming through editing, highlighting innovative research achievements. Utilize advanced proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, Lightroom, Audition) to effectively communicate hospital activities internally and externally. Strengthen external communications by cultivating strategic partnerships with influencers and podcasters, effectively promoting CAMH researchers and their groundbreaking work to broader audiences.Conduct rigorous media monitoring and analytics via Cision, leveraging insights to optimize media outreach and reinforce CAMH\'s reputation as Canada\'s leading mental health research institution.
EDUCATION
University of Ottawa
Bachelor's degree, Communications and Political Science
SKILLS
ABOUT KAYAN YASSINE
Communications is primarily about creating solutions to solve complex problems. I\'m a problem solver at heart, and wherever I work I make it my mission to identify inefficiencies and implement innovative solutions to improve how the organization communicates both internally and externally. I bring my experience with the Adobe Creative Suite (Photoshop, InDesign and Illustrator) into all my roles to ensure the delivery of quality communication materials. I\'ve also utilized my knowledge of WordPress to assist in the design of the new Government of Canada website, Canada.ca. In addition, I\'ve leveraged programs like Hootsuite and Constant Contact in digital advertising campaigns on behalf of the organizations I\'ve worked with.I believe that it\'s important that we take advantage of the constantly evolving tools that we, as communication professionals, have at our fingertips. The reality is, when organizations stop innovating, they stop growing. I\'ve had great success in playing a leading role in transforming the communications approaches in the various federal government departments and in the non-profit sector.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.