Kayalvizhi Sundararajan
Business Analyst Product Owner @Straive
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WORK HISTORY
Business Analyst Product Owner @Straive
Chennai, IN
Collaborate with stakeholders, end-users, and subject matter experts to gather and document detailed business requirements, ensuring a clear understanding of project goals and objectives. • Define and communicate the product vision and strategy, creating a roadmap that aligns with business objectives and customer needs.• Manage and prioritize the product backlog, ensuring that user stories and features are well-defined, estimated, and sequenced to maximize business value.• Collaborate with QA teams to validate that the delivered product meets the specified requirements and quality standards.• Proficiently executed campaign management tasks, encompassing Piggy bagging, Retargeting and Behavior targeting, Campaign monitoring, and optimization, as well as Creative testing and validation.• Demonstrated expertise in effectively utilizing Demand Side Platforms (DSP) and Real-Time Bidding platforms for campaign management purposes.• Developed and maintained comprehensive training documents while also conducting domain-specific training sessions for the team.• Successfully gathered and comprehended project requirements to drive efficient and targeted campaign execution.• Conducted Ad Inventory Forecasting & Management, and skillfully handled Ad Trafficking & Management for optimized campaign performance.
EDUCATION
University of Galway
Master's degree, CyberSecurity Risk Management
University of Madras
Master of Science (MSc), Information Technology
Ewart Women Christian College
Bachelor of Science (BS), Computer Science
ABOUT KAYALVIZHI SUNDARARAJAN
As an accomplished Business Analyst with over 16 years of experience, I have honed my skills as a proactive Product Owner, adept at translating client requirements and product vision into a value-ranked backlog. My expertise lies in analyzing As-Is processes, defining To-Be processes, requirements, and data models, and leading the creation of product roadmaps that drive business growth and success. With a strong focus on user story mapping and prioritization, I ensure seamless alignment between business needs and engineering teams\' deliverables, optimizing project execution. I possess proficient wireframing and prototyping skills, facilitating efficient communication between stakeholders and development teams to achieve a shared understanding of project objectives. Throughout my career, I have demonstrated exceptional story refinement and release management abilities, streamlining product development cycles through effective collaboration with engineering teams. My expertise in stakeholder management has allowed me to foster strong relationships and establish robust communication channels to identify and address evolving business needs. Furthermore, I excel in providing UAT support, ensuring the delivery of high-quality products that meet client expectations and align with business goals. My results-driven approach and excellent communication and collaboration skills enable me to bridge the gap between business requirements and technical implementations, consistently delivering successful project outcomes. I would be thrilled to connect and explore potential opportunities if you are looking for a dedicated professional with a proven track record in driving product development and business success. Let\'s collaborate to bring innovative solutions to fruition and achieve lasting results.
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