Kay Payne
Senior Manager, Event Sponsorships @Los Angeles Times
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WORK HISTORY
Senior Manager, Event Sponsorships @Los Angeles Times
El Segundo, CA, US
Coordinate on-site benefits, marketing integration, and hospitality for a portfolio of 70+ high-value clients per year, delivering exceptional service to partners such as Audible, Hulu, Rivian, Apple TV+, Sony Pictures Television and Chase Bank Support the acquisition of new sponsorships by developing compelling pitch decks, sponsorship packages and effectively conveying the value of sponsoring LA Times events - Festival of Books, Food Bowl, 101 Best Restaurants, and various B2B Publishing events Initiate and lead client sales calls and meetings to uncover new opportunities and drive recurring engagement Leverage event recaps to demonstrate value, strengthen client partnerships, and generate repeat business, achieving a 75% renewal rate across strategic accounts Create timelines, run of shows and production guidebooks leading to seamless client onboarding and event integration Managed $1.4M in sponsorship revenue from Q1-Q2 2025 while ensuring a positive client experience across multiple events
EDUCATION
Syracuse University
B.S.
Pepperdine Graziadio School of Business and Management
Master of Business Administration (M.B.A.)
SKILLS
ABOUT KAY PAYNE
Dynamic and results-oriented professional with experiential marketing, sales, brand…
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