Kay McCabe
Social Media Manager @TMZ
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WORK HISTORY
Social Media Manager @TMZ
Los Angeles, CA, US
Manage day-to-day content and engagement across Twitter, Facebook, TikTok, and Instagram for TMZ. Develop and execute short- and long-term social media strategies to drive traffic, engagement, and tune-in across all properties. Create brand-consistent content, monitor trends, analyze performance, and provide insights to optimize campaigns. Collaborate with leadership, analytics, and editorial teams while serving as a brand ambassador and pitching social-driven news stories.
EDUCATION
University of Tennessee, Knoxville
Bachelor's degree, Broadcast Journalism
ABOUT KAY MCCABE
I’m Kay McCabe—a creative producer and digital content strategist with over 4 years of experience shaping stories that live at the intersection of culture, community, and conversation.From newsroom deadlines to set life, I’ve worked across all phases of content—from research and casting to creative development, production, and social-first marketing. I specialize in translating real-world moments into digital content that resonates, drives engagement, and builds community.
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