Kay Masterson
Business Development - I\'m VC
- Role
- Senior Advertising Manager at AT&T
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kay Masterson
Passionate about developing expressive, facilitative and inspirational environments that inspires collaborative innovation and strategising so that individuals and organisations can consistently reach for and achieve high performance outcomesVisionary, high-performing, dynamic professional with an impressive career confirming strategic and innovative thinking talents with ability to source and implement solutions that deliver performance and revenue outcomes that exceed corporate objectives. Combine customer-focused and service-driven approach with adept understanding of influential motivational techniques and strategic foresight to steer initiatives that facilitate capitalisation on individual talents and approaches. Trainer, educator and mentor enhancing overall human potential and thought leader abilities enabling the creation of innovative solutions that ensure corporate growth, sustainability and profitability within a highly competitive market.Value Offered: Innovation & StrategySustainable Workforce PerformanceProcess ManagementBusiness Strategy, Development & ImplementationChange Management & Corporate TransformationProcess Redesign & OptimisationMarketing, Sales & Revenue Growth InitiativesEnhancing Customer RelationshipsProduct Development & CommercialisationProject Planning, Management & FruitionPurchasing & Supply Chain ManagementEducation, Training & Development
Experience
Senior Advertising Manager
Apr 2012 — Present
Brand and Marketing Strategy• Segment and Multicultural Marketing• Metrics, Research, and Analysis• Sponsorships and Event Planning• Loyalty and Relationship Marketing• Product Marketing and Innovation • Budget Forecasting and Tracking• Creative Approval and Execution• Agency and Vendor Management• Social, Digital, and Mobile
Education
Mays Business School - Texas A&M University
Master of Science (MS), Marketing, Management
Skills
- Strategy
- Advertising
- Business Development
- Digital Marketing
- Corporate Sponsorships
- Marketing Communications
- Product Marketing
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