Kay MacGregor
Executive Coach @BetterUp
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WORK HISTORY
Executive Coach @BetterUp
Glasgow, GB
Coaching senior business leaders and executives in major global organisations as a BetterUp Leadership and Executive Coach. With over 20 years experience coaching, training and leading teams I am passionate about developing the potential inside every human being. I have experienced first hand how strong connections and successful relationships are built on the ability to listen, empathise and create authentic collaborations and conversations. I am an accredited ICF Executive and Leadership Coach.
EDUCATION
Performance Consultants International
Coaching for Performance, Life coaching
CIM | The Chartered Institute of Marketing
CIM Diploma, Marketing
Heriot-Watt University
Business Organisation and Marketing
International Coaching Federation
ICF ACC Coach, Life Coaching
SKILLS
ABOUT KAY MACGREGOR
Strategic marketing and digital transformation leader with extensive experience driving brand growth, digital innovation, and revenue generation across industries including luxury hospitality, finance, healthcare, retail, and the public sector. I have a proven track record of leading large-scale brand, marketing and digital initiatives, from crafting high-impact marketing strategies to overseeing business-wide transformation projects that enhance customer experience, operational efficiency, and commercial performance.With expertise across the full digital spectrum—including UX, CRM, SEO, PPC, social media, eCommerce, and analytics—I have successfully guided global brands through complex digital transformations. My work has driven measurable growth, from increasing direct bookings and conversion rates to leading multi-million-pound digital projects that reshape how organizations engage with their audiences. I thrive at the intersection of strategy and execution, aligning marketing and digital initiatives with broader business goals to deliver tangible ROI.A commercially focused and people-driven leader, I specialize in building high-performing, cross-functional teams that push boundaries and drive innovation. Passionate about leadership development, I am also an ICF-accredited Executive Coach, helping senior professionals and business owners refine their vision, strengthen their personal brands, and achieve sustainable success.
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