Kay Hoffmann
Owner @Firestarter
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WORK HISTORY
Owner @Firestarter
Berlin, DE
Freelance Communication consultancy-Development of sponsorship work for E.ON and FC Bayern München through a 360 degree activation program including digital, internal and “on the ground” activities (DDB Düsseldorf)-Concept development for the “E.ON” energy road show including logo and truck design (DDB Düsseldorf)-Pitch Consulting for the biggest German pitch in 2009 (Plantage Berlin)-Communications Consulting for start-ups like ShotBoutique or atheist shoes-Creative Planning for pan-euro pitch to translate creative idea into pan-euro integrated campaign strategy and ensure “workability” across various markets (mcgarrybowen UK)-Interims Business Director for VW to coordinate brand efforts agency network and facilitate consulting for local initiatives in markets like Russia (DDB Berlin)-Concept development for multi-media launch of Volkswagen (Tamschick Media and Space Berlin)
EDUCATION
Universität Köln
Diplom Kaufmann
Universität zu Köln / University of Cologne
Diplom
SKILLS
ABOUT KAY HOFFMANN
Personal Profile: Strategic Visionary, strives for innovation, results and excellence. Strong communicator leads with interpersonal skills and high integrity. Brand and change evangelist and multiplier, empowers creativity and forward thinking. Specialties: Passion for brands and creativity - international mind-set with hands-on experience across cultures, industries and media – creative thinker – strong team leader – managing complex client relationships – proven financial and operational management skills - thorough understanding of client and agency businesses. Experience: As a senior communications executive with over 15 years marketing experience, I offer an excellent in-depth understanding of different marketing disciplines, markets and business areas with a focus on digital evolution as well as Change Management. My strong creative background enables agencies and in-house teams to create high-end work and partnerships. I headed, implemented and managed communication strategies and programs on global, regional and local levels across various cultures and industry sectors, for brands such as Nike, Vodafone, Mini, Lufthansa, Vattenfall Energy, Nemiroff Vodka, Ferrero, Alta Vista, JOOP! and HypoVereinsbank. I am a respected team leader and result-oriented operator with proven track record of marshalling resources and delivering on all targets with efficiency and effectiveness. Also bi-lingual in English and German, well travelled and at ease in new environments and cultures. Personal mantra: Brands need to tell emotional stories and give the consumers the chance to engage with these stories. Therefore I believe in the power of strong brands.
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