Kay Hiratsuka
Data Analyst at PitchBook Data
- Role
- Data Analyst at PitchBook
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kay Hiratsuka
Experienced as a Data Analyst and a Product Manager at PitchBook, Data, Microsoft and Japan-based food delivery company, Chompy, Inc. I have received a Bachelor of Science degree in Economics from University of Washington in 2019.I am proficient in using MS Excel, SQL, R, Tableau, and Power BI.
Experience
Data Analyst
Mar 2022 — Present · Seattle, WA, US
Owned end-to-end funnel reporting for Marketing and Sales, delivering actionable insights to improve KPI performance and inform strategic decisions• Drove +76% YoY growth in new sales leads by identifying the optimal lead volume to maximize sales rep efficiency and guiding headcount planning• Reduced pipeline processing time by 60% by analyzing Marketo data and optimizing the customer journey in partnership with Engineering• Increased lead-to-demo conversion by +7.8pp by leading A/B testing initiatives to improve web funnel performance• Delivered weekly KPI reporting for Marketing and Sales, identifying trends, anomalies, and performance drivers to guide campaign and process improvements• Enabled self-serve analytics for Sales and CS by building Tableau dashboards powered by dbt models, reducing ad-hoc requests and accelerating decision-making
Education
University of Washington
Bachelor of Science - BS, Economics
2015 — 2019
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