Kavyanjali Yadav
Strategic Marketing Manager Ai @Wipro
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WORK HISTORY
Strategic Marketing Manager Ai @Wipro
Led Global AI GTM & Brand Growth: Drove market penetration and brand narrative across US/EU markets for AI solutions.* Maximized AI Innovation Impact: Secured significant media coverage for AI innovations through targeted events and product launches in US/EU.* Achieved AI Leadership Positioning: Secured Wipro\'s AI leadership via strategic analyst relations (Gartner, HFS, IDC, Forrester) and high-impact AI thought leadership.* Drove Sales Growth & Enhanced CX: Achieved significant sales growth and enhanced customer experience through innovative, AI-driven marketing communications and digital journey optimization.* Optimized Global AI Campaigns: Utilized advanced analytics & AI insights to optimize global AI marketing campaigns, defining and tracking global marketing KPIs for ROI.* Generated Qualified Leads: Generated qualified leads for AI solutions via data-optimized digital advertising & content marketing campaigns with regional targeting.
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing/Marketing Management, General
Manipal Academy of Higher Education
Master of Science (MS), Communication and Media Studies
M.O.P. Vaishnav College For Women - India
Bachelor of Arts (B.A.), Journalism
SKILLS
ABOUT KAVYANJALI YADAV
A Global Strategic Marketing and Brand Custodian, I currently drive AI marketing initiatives at Wipro. With 12+ years of diverse experience across AI, Data Analytics, Oil & Gas, and Health sectors, I bring a versatile, strategic approach to market penetration and brand growth. A communicator by heart, I excel at transforming complex B2B SaaS and B2C technological concepts into clear, compelling narratives for key decision-makers.My expertise includes Go-to-Market (GTM) strategies, product marketing, demand generation, and optimizing funnels for measurable ROI. I lead digital marketing (SEO, SEM, Paid Ads) and manage MarTech (Salesforce, HubSpot, GA4). I also oversee strategic communications, analyst relations, and sales enablement, ensuring sustainable growth and competitive advantage through a data-driven approach. My journey spans private IT giants, government PSUs, and dynamic startups, equipping me with adaptability for impactful results.
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