Kavya Madupathi
Growth & Partnerships @Katalisia
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WORK HISTORY
Growth & Partnerships @Katalisia
Hyderabad, IN
Working on building structured systems for creator–brand collaborations.At Katalisia, we’re focused on making influencer marketing more predictable and outcome-driven by combining:• Audience-level data• Content performance signals• Creator–brand fit analysisMy role involves:• Understanding how brands currently run influencer campaigns• Identifying gaps in creator selection and performance tracking• Working closely with teams to improve campaign efficiency and outcomes• Building partnerships across creators, brands, and agenciesA large part of my time goes into conversations. Learning how different teams approach growth and where things break at scale.
EDUCATION
Gauthami Degree College
Bachelor of Commerce, COMPUTER AND INFORMATION SCIENCES AND SUPPORT SERVICES
ABOUT KAVYA MADUPATHI
I’ve always been curious about how growth actually works. Not the surface-level version with numbers and dashboards but what really drives decisions, attention, and outcomes. Over the last few years, I’ve worked across sales, teams, and customer conversations. One thing became very clear:\'Most growth channels look efficient on the outside, but are deeply manual and unpredictable underneath.\'That’s what led me to what I’m currently working on at Katalisia. We’re trying to make influencer and creator-led growth more structured where decisions are based on actual audience behavior, not just follower counts or assumptions. Personally, I spend a lot of time speaking with:> Brands running influencer campaigns> Creators trying to monetize consistently> Teams trying to scale content without chaos The goal is simple:Understand what’s actually working, what’s broken, and what can be made repeatable. If you’re working in influencer marketing, content, or growth; I’d genuinely love to exchange notes.
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