Kavitha Rajendran

Assistant Manager- Design @GRT Jewellers (India) Private Limited

Chennai, IN

Responsible for-Leading design and development, providing creative direction and mentorship to junior designers, in terms of design techniques, trend analysis and project execution, aligning with brand vision-Developing design briefs, trend analysis and design objectives for the team-Delivering in-house design collections, working closely with merchandise team and karigars to ensure designs meet it\'s commercial objectives, product specifications and market needs-Overseeing the design process from concept to final production, ensuring timely delivery of collections-Collaborating with cross-functional teams- marketing and visual merchandising, to streamline the design-to-production pipeline-Staying updated on industry trends, incorporating new ideas and techniques into new designs-Delivered collection named Kaanchi, with Actress Trisha as the brand ambassador for advertisement-Delivered Men\'s collection resonating with modern masculinity, featuring Cricketer Ravichandran Ashwin as the model for advertisement-Worked on selecting ad variant jewelries for shoot-Designed jewelries for National level jewelry awards