Kavitha Bradley
Founder & Principal Consultant @Radiant Market Research
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WORK HISTORY
Founder & Principal Consultant @Radiant Market Research
Atlanta, GA, US
Leading a trusted strategic consultancy to deliver high-impact quantitative marketing research expertise to pharmaceutical, biotech, and medtech brands. Our senior consultants & storytellers offer:• Full-service tracking studies • Custom strategic quant studies• Embedded client-side support on a contract basis • Senior-level partnership with other market research agenciesMy work spans the pharmaceutical brand lifecycle, from global brands to the rarest diseases: journey & unmet needs validation, conjoint & demand, HCP/patient segmentation, messaging MaxDiff & TURF, strategic ATUs, patient chart pulls, drivers & barriers of adoption.Also supporting non-profit, sustainability, regenerative economy, and climate education clients.
EDUCATION
UNC Kenan-Flagler Business School
Bachelor of Science in Business Administration (BSBA), Concentration in Marketing, Minor in Advertising
SKILLS
ABOUT KAVITHA BRADLEY
The Researcher - My favorite words to hear from a client: “this is an incredibly insightful report.” I\'ve spent 20+ years honing a craft: turning complex survey data into strategic stories that help healthcare and life sciences teams gain clarity about their customers. The work I love most happens after the fieldwork is done - when I’m sitting with a dataset, a blank slide, and a story that hasn’t been told yet. That’s when I go into flow state: separating signal from noise and deciding what the data is saying. In this industry, you\'re either a data person or a story person. I\'ve spent my career refusing to choose - and adding a third obsession to the mix: design.I read presentation and data visualization books the way other people read thrillers. The best insight in the world still fails if it\'s buried in a cluttered slide. Analysis. Story. Design. Strategy. All four, every time. The Founder - The way we\'re built is the reason our clients trust us. After nearly two decades leading research & operations at a top insights firm, I decided to bet on myself — and learned firsthand what it takes to build a business from scratch: pipeline development, compliance, MSAs, and the operational backbone. When I started hiring, the goal was simple: give other senior researchers access to what I\'d built. Too often talented researchers face an impossible choice: get promoted away from the work they love or face the realities of going it alone. Radiant MR exists to close that gap. Senior researchers here build their own book of business with the clients they choose - hands-on, high-impact, no layers. We handle the infrastructure: healthcare benefits, compliance, contracts. For our consultants, that means autonomy, meaningful ownership in the success they create, and the freedom to do their best work. For our clients, it means working directly with exceptional, experienced researchers whose hands are in the data - start to finish. Not every business needs a hierarchy. My goal was to build a platform big enough for more people to succeed. A longer table, not a taller ladder. If that resonates, let\'s connect, and I\'ll share what a non-extractive business model looks l••••••••@radiantmr.com
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