Kavipriya Mahendhran

About Kavipriya Mahendhran

I’m a marketing & brand strategist with a foundation in Computer Science and early experience at Deloitte, bringing an analytical, problem-solving mindset to building and scaling data-driven marketing strategies.With experience across B2B and B2C environments—from global enterprises to early-stage startups—I specialise in crafting full-funnel marketing strategies that combine creativity with performance. My work is rooted in data: using customer insights, campaign metrics, and market signals to optimise acquisition, engagement, and conversion. From go-to-market strategy and brand positioning to campaign execution and customer success, I operate across the entire growth lifecycle.Professional Highlights At Social Age, I lead digital marketing and brand strategy for a growing experiential platform, driving audience growth and engagement among urban millennials and Gen-Z through targeted content and community-led campaigns. At Seven Steps Global, I headed marketing during the launch phase—leading market research, website development, and outreach—generating 200+ qualified leads with a 10% conversion rate and accelerating early-stage growth. At KidzCubicle, I built the pre-launch and launch marketing strategy from the ground up, creating brand awareness and community building through structured content planning and targeted campaigns. At Henley Business School, where I also served as a Master’s Ambassador while pursuin my studies—I lead events, campaigns and wrote blogs that contributed to a 2x increase in student engagement and admissions. At SpellBee International, I generated leads through integrated campaigns, supported international franchise expansion, and launched a retention program that drove 30+ high-quality referral leads. At Deloitte, I worked on automation and data workflows for a leading U.S. bank, developing strong expertise in SQL, testing, and root cause analysis—skills I now apply to performance marketing and campaign optimisation.Currently looking for remote opportunities, to embrace my love for travel. If you’re looking for someone who combines analytical thinking with strategic execution—and can build, scale, and optimise marketing in dynamic environments—let’s connect.

Experience

1. Head of Marketing and Strategy

   Social Age

   Jul 2025 — Present · Chennai, IN

Education

• SRM Institute of Science and Technology (SRMIST)

  Bachelor's degree, Computer Science

  2016 — 2019

• Henley Business School

  Master's degree, Marketing (Digital Marketing)