Kaveri Roy
Senior Director – Strategic Planning and Creativity @ Burson, WPP | Marketing Communications | Columbia Business School Alumnus | e4m PR & Corp Comm 40 Under 40 | Reputation Today 40 Young Turks
- Role
- Senior Director Strategic Planning and Creativity at Burson
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kaveri Roy
I’m a strategic planning and communications leader with over 15 years of experience shaping brand narratives, building platforms and driving business outcomes across categories and markets. My work spans brand strategy, creative direction and integrated communications, often at the intersection of culture, commerce and change.I’ve led multidisciplinary teams and partnered closely with senior clients to turn complex business challenges into clear strategic direction, balancing rigour with instinct, and structure with creative freedom.Increasingly, my work sits at the intersection of human judgement and machine-assisted thinking, using AI to accelerate insight, sharpen strategic choices and pressure-test ideas, without outsourcing context, taste or responsibility. I’m interested less in what AI can produce, and more in how it changes how we think, decide and lead.I care deeply about building future-ready teams, meaningful work cultures and strategy that travels beyond the deck, into behaviour, belief and business impact.
Experience
Senior Director Strategic Planning and Creativity
Nov 2025 — Present · Mumbai, IN
I help C-suites turn business challenges into reputation-shaping ideas. I build earned-first strategies for leading brands across sectors, drive idea-led revenue, and use AI + sharp trend sensing to make every solution a PR-ready innovation rooted in real human insight.
Education
Mumbai Educational Trust, MET League of Colleges
Masters, Journalism
2009 — 2011
Columbia Business School
e-MBA, Digital Marketing
2018 — 2018
Kishinchand Chellaram (KC) College, Mumbai
Bachelors of Mass Media, Journalism
2006 — 2009
Columbia Business School
Chief Marketing Officer Program, Marketing
Northwestern University
Diploma, Content Marketing
2016 — 2016
Skills
- Web Content
- Content Management
- Editing
- News Writing
- Editorial
- Feature Articles
- Writing
- Social Media Marketing
- Integrated Marketing
- New Media
- Newspaper
- Content Strategy
- Content Development
- Social Media
- Online Journalism
- Publishing
- Journalism
- Copy Editing
- Advertising
- Publications
- Storytelling
- Strategic Communications
- Press Releases
- Digital Media
- Creative Writing
- Public Relations
- Proofreading
- Newspapers
- Marketing Communications
- Content Writing
- Broadcast
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