Kavel Vaja

About Kavel Vaja

I’m very passionate about technology, innovation and digital marketing. Over the past 12 years of my career, I have developed a strong understanding of digital marketing. I’ve managed campaigns from start to finish, helping promote some of the world’s most renowned brands across; Facebook, Instagram, X, LinkedIn, Mobile display, YouTube, TikTok, Apple / Google Search Ads & Pinterest, from branding to performance based marketing campaigns. I have experience working with brands across all verticals, from Lenovo, Audible, Oracle, American Express, Apple, Microsoft, Heinz, LG, talkSPORT, The Times & RedBull to name a few. It is the technical and creative aspect of my job I enjoy most. I have also learnt the important of digital transformation for brands, digital listening, community management, CRM data and API data integrations. I am comfortable with Adobe Photoshop, a photographer, avid fan of entertainment, tea, travel and music.

Experience

1. Programmatic Solutions Consultant

   Amazon

   Feb 2025 — Present · London, GB

   Trained programmatic traders on optimizing digital marketing campaigns for performance on ADSP. • Empowered clients to leverage Amazon Ads self-serve platform features, enhancing campaign effectiveness. • Collaborated with the Amazon Ads product team for alpha and beta testing, providing constructive feedback. • Achieved a 38% improvement in Cost Per Lead by directing audience strategy and segmentation using Amazon Marketing Cloud.

Education

• IPA (Institute of Practitioners in Advertising)

  Master of Business Administration

• Kingston University

  Bachelor of Science, Business/Managerial Economics

• Institute of Practitioners in Advertising (IPA)

  Foundation Certificate

  2012

• California State University, Long Beach

  Study abroad program

  2007 — 2008

• Kingston University

  Bachelor of Arts (BA), Business Economics

  2006 — 2009

Skills

• Twitter Marketing
• Digital Media
• Motivated Self-Starter
• Lead Generation
• Research
• Online Marketing
• True Team Player
• Social Media Strategist
• Flexibility
• Advertising
• Account Management
• Campaign Management
• Digital Strategy
• Crm
• Social Media Marketing
• Numeracy
• Time Management
• Statistics
• Strategy
• Integrated Marketing
• Twitter
• Facebook Marketing
• Analytic Reporting
• Online Advertising
• Marketing
• Youtube
• Analytic Problem Solving
• Pay Close Attention to Detail
• Creative Work
• Youtube Marketing
• Mobile Marketing
• Digital Marketing
• SEO
• Social Media
• Google Analytics
• Media Planning
• Microsoft Excel
• Marketing Strategy