Kaustubh Bedekar
Director - Programming Strategy, Insights and Channel Marketing
- Role
- Director Marketing & Consumer Insights at Disney Star
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Kaustubh Bedekar
A strategic marketing leader with a 20+years proven track record of architecting and…
Experience
Director Marketing & Consumer Insights
Apr 2013 — Present · Mumbai, IN
Drove consistent market dominance in a fast-paced media environment by leading cross-functional teams (Marketing, Consumer Insights, Communications) to develop and execute innovative programming and marketing strategies. • Architected and delivered annual business strategies that exceeded TV viewership and revenue targets, leveraging deep consumer insights and data analytics to inform content development.• Maximized audience aggregation and brand engagement by directing communications teams and external agencies to create compelling, insight-driven campaigns.• Secured near 95+% channel availability and optimized market penetration through close collaboration with distribution strategy.• Significantly augmented revenue by spearheading brand solutions, developing and executing strategic on-air and on-ground integrations with Fortune 500 key accounts including HUL, Mondelez, ITC, and Reckitt Benckiser.• Built content strategies using deep consumer insights, and data analytics. Creating a data driven culture within the marketing and programming department.• Key Achievements: Added over 20 Mn new viewers to the channel which resulted in sales revenue increase by over 700%. • Accolades: Recipient of Guinness World Records (2023).• 8 Golds & 6 Silver Promax Awards for effective Marketing campaigns and branding. Recognized by Star India as a ‘Star Spark’ for Marketing
Education
University of Greenwich
MBA, Strategic Marketing
2002 — 2004
Imperial College London
CIM, Marketing
2003 — 2004
Indian Institute of Management Ahmedabad
Management Development Programme (MDP), Marketing
2011 — 2011
University of Greenwich
Master of Business Administration - MBA, International Marketing
Skills
- Driving Agencies to Achieve Desired Results
- Managing International Markets
- Direct Marketing
- Cim Qualified
- Budget Management
- Brand Management
- Brand Architecture
- Launch of New Products
- Romi
- Team Leadership
- Product Launch
- Product Positioning and Pricing
- Business Development
- Development of Marketing Strategy
- Crm
- Campaign Effectiveness
- International Marketing
- Marketing Communications Planning
- Marketing
- Cross-Functional Team Leadership
- Marketing Effectiveness
- Integrated Marketing
- Marketing Strategy
- Budgets
- Market Research
- Management
- Developing Brand Architecture
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