Kaustubh Bahuguna
Brand & Cultural Strategist | IPs, Content & Media | Performance-Driven GTM Thinker
- Role
- Senior Marketing Manager at Red Fm
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Kaustubh Bahuguna
I build brands the way people build memories - anchored in emotion, driven by culture, and fuelled by relevance. With 13+ years across India’s leading media houses - from TV to radio and print to digital - I’ve launched brands, built IPs, cracked go-to-market strategies, and handled 360° campaign ecosystems. Whether it’s driving performance-led brand narratives, building monetizable digital assets, or turning offline moments into lasting digital equity - I thrive at the intersection of audience insight and brand action. Lately, I’ve been digging deeper into: Cultural relevance in marketing Performance-driven storytelling 🧠 Making bold brand moves with measurable impact I don’t just chase virality. I chase value. Because brand love isn’t built in a day - it’s built in sync with society.
Experience
Senior Marketing Manager
Aug 2023 — Present · Delhi NCR, IN
Education
Kirori Mal College, University of Delhi
Bachelor of Arts (B.A.) Honours
2007 — 2010
IBS Hyderabad
MBA(Marketing)
2014 — 2016
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