Kaustav Paul

About Kaustav Paul

Dynamic and results-driven Global Marketing Leader with 21+ years of experience building…

Experience

1. Global Marketing Director

   Infinite Convergence Solutions

   Aug 2012 — Present · Bangalore, IN

   Infinite Convergence Solutions Inc. is a global leader of innovative messaging, mobility solutions and next-generation wireless communication technologies for mobile operators and enterprises. Erstwhile part of MOTOROLA, now a 100% subsidiary of Infinite Computers Solutions (Erstwhile BSE:533154|NSE:INFINITE).Directly reporting to the Global Marketing Head, I am leading a team responsible for global marketing of Infinite’s messaging products and solutions. I am responsible for defining and executing the marketing strategy, owning end to end marketing responsibility from opening new conversations to accelerating existing ones. I joined the team just after the acquisition from Motorola and was instrumental in building the marketing function from scratch to an effective revenue center through the various marketing activities and initiatives. Over the past 12 years, I have received multiple awards and appreciations from the CEO and senior management. • Field Marketing, Strategic Marketing, Tactical Marketing • Lead Generation / Demand Generation, Pipeline Management, Marketing Automation, Inbound and Outbound Marketing, Events, Campaigns, BTL, Advertising & Online Activation• Channel Marketing / Partner Marketing • Digital Marketing, SEO, SEM, Email Marketing, Social Media Marketing,| Web Marketing• Product Marketing, Go-To-Market, Marketing Research and Analytics, Competitive Analysis, Product Positioning• Building the Brand, Brand Management, Thought Leadership, Integrated Marketing Communication / Marcom, Public Relations (PR), Analyst Relations • Sales Enablement, Collateral Generation, Content Marketing, Market and Competition Analytics • Marketing Operations, Marketing Automation, P&L, Agency Management, Team Management

Education

• Alliance University

  PGDM, Marketing

  2003 — 2005

• Visvesvaraya Technological University

  BE, Industrial Production

  1999 — 2003

Skills

• Management
• Event Management
• Market Research
• Business Development
• Digital Marketing
• Social Media Marketing
• Integrated Marketing
• Brand Management
• Team Management
• Btl Activations
• Lead Management
• Advertising
• Integrated Marketing Communication
• Marketing Operations
• Project Management
• Lead Generation
• Demand Generation
• Campaign Management
• Public Relations
• Marketing Communications
• Corporate Social Responsibility