Kaustav Keshari Nayak
L\'Oréal | Ex-Asian Paints | Marketing & Digital Commerce
- Role
- Digital & Media Lead - L Oreal Paris & Maybelline at L'Oréal
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kaustav Keshari Nayak
Possible rewritten summary:As a Digital Manager - Consumer Experience & Direct To Commerce at L\'Oréal, I lead the digital transformation and e-commerce strategy for the company, leveraging my MBA degree from Indian Institute of Management, Kozhikode, and my Bachelor of Technology in Mining and Mineral Engineering from Indian Institute of Technology (Banaras Hindu University), Varanasi. My core competencies include Customer Relationship Management (CRM), Enterprise Marketing, and Business Development.In my previous roles, I have delivered impactful results in various aspects of digital marketing, customer experience, and brand management. For example, I have managed all consumer-facing digital assets of Asian Paints, including website and applications, and increased the conversion rate by 15% through journey identification, UI/UX development, digital asset creation, cataloguing, promotion, SEO, and ASO. I have also facilitated CRM remarketing campaigns, affiliate marketing, and full funnel digital marketing strategy for the company-owned e-commerce platform, Asian Paints Shop, and generated 20% of the online revenue. Additionally, I have coordinated and executed 360 campaigns involving TV, Print, OOH, Digital and PR for the Wood Finishes brand, and improved the brand health by 10% through consumer research and insight development. I am passionate about creating engaging and personalized customer experiences, and I bring diverse perspectives and experiences to the team. I am always eager to learn new skills and technologies, and to collaborate with different stakeholders and agencies to achieve the best outcomes.
Experience
Digital & Media Lead - L Oreal Paris & Maybelline
Apr 2025 — Present · IN
Education
Indian Institute of Management, Kozhikode
Master of Business Administration, Business Administration and Management, General
2017 — 2019
Indian Institute of Technology (Banaras Hindu University), Varanasi
Bachelor of Technology - BTech, Mining and Mineral Engineering
2012 — 2016
Skills
- Leadership
- Data Analysis
- Business Development
- Financial Analysis
- Microsoft Office
- Project Management
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