Kaustav Bhattacharya

About Kaustav Bhattacharya

Global content leader with 14+ years of experience building and scaling international content operations across complex, multi‑market environments. I specialise in transforming fragmented content ecosystems into governed, AI‑enabled operating models that deliver speed, consistency, and measurable business impact at scale.I’ve led global content and communications programs spanning localisation, SEO, PR, newsletters, and executive communications — partnering closely with regional and global leadership to align narrative, governance, and execution across markets. My work focuses on designing systems, frameworks, and playbooks that enable teams to move faster without compromising brand integrity or regulatory compliance.In recent roles, I’ve driven AI adoption across content, translation, video, SEO, and email workflows — from tool evaluation and pilot programs to operational rollouts. This includes building AI prompt libraries, role‑based playbooks, and Copilot‑enabled translation agents, significantly reducing turnaround times, lowering agency dependency, and improving terminology and brand consistency across regions.Previously, I’ve scaled global thought leadership and distribution engines, launched and grown newsletters to organic subscribers, orchestrated multi‑country PR programs with sustained Tier‑1 media impact, and delivered 4× growth in qualified inbound leads through SEO‑led content systems and CRO best practices.My background spans journalism, cultural production, and large‑scale events, giving me a strong foundation in storytelling, stakeholder management, and operating under high‑complexity, high‑visibility environments. Today, I operate at the intersection of content strategy, AI enablement, localisation, and governance — helping global organisations turn content into a durable, scalable growth capability.I’m particularly effective in environments where content needs to scale across markets, languages, and teams — and where leadership is looking to move from execution‑heavy models to structured, future‑ready content operations.

Experience

1. Senior Account Director - Digital Reputation Group (Drg)

   Adfactors PR

   Mar 2026 — Present · New Delhi, IN

   The Digital Reputation Group is trusted by leading brands and corporations to manage online reputation, digital crises, and high-risk communication scenarios. Think regulatory flashpoints, management feuds, media leaks, misinformation attacks — the moments when what you say and how you say it can make or break public trust.We operate at the intersection of Crisis Management, Digital Strategy, and Integrated Marketing Communications — mitigating reputational risks while restoring credibility. And beyond crisis, we proactively drive IMC programs that build brand resilience and deepen corporate affinity in a digital-first world.

Education

• Delhi University

  Bachelor of Arts (B.A.), English Literature

  2009 — 2012

• Indian Institute of Management, Lucknow

  Leadership Development Program

• MICA | The School of Ideas

  Post Graduate Certification in Digital Marketing and Communications, Marketing

  2017 — 2018

• Amity International School, Saket

  Science

  2005 — 2007

• Bharatiya Vidya Bhavan (BVB)

  Post Graduate Diploma in Mass Communication, Mass Communication/Media Studies

  2016 — 2017

• All India Management Association (AIMA)

  Certificate in Management, Management

  2013 — 2014

• Sri Aurobindo Centre for Arts & Communication

  Diploma, Audio Engineering and Music Production

  2016 — 2017

• Indian Institute of Management Ahmedabad

  Leadership Development Program

Skills

• Marketing
• Producer
• Newspapers
• Artists & Repertoire
• Editing
• Content Strategy
• Talent Management
• Live Event Producer
• Internal & External Communications
• Social Media
• Content Development
• Artist Management
• Blogging
• Feature Articles
• Production
• Creative Writing
• Events
• News Writing
• Communication
• Content
• Music Production
• Foh
• Corporate Communications
• Content Marketing
• Concerts
• Social Media Analytics
• Journalism
• Advertising
• Social Media Marketing
• New Media