Kaushik Adithan
Senior Associate Creative Director | Creative Production Lead | Scalable Content Systems | AI-Integrated Workflows
- Role
- Senior Associate Creative Director at TING
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Kaushik Adithan
Creative production leader with 7+ years of experience supervising multidisciplinary teams and driving scalable content systems across video, motion, and AI-integrated production environments. Currently Senior Associate Creative Director at TING, leading senior motion and 3D artists to deliver scalable, performance-driven brand content within fast-paced production environments.Oversee end-to-end workflows from collaborative ideation to final quality approval, ensuring delivery standards, brand alignment, and operational efficiency. Known for strengthening internal quality checkpoints, resolving production bottlenecks, and managing overlapping campaign timelines without compromising creative integrity.Have contributed to campaigns across sports, FMCG, retail, lifestyle, and entertainment sectors, supporting brands including Discovery, Sony LIV, Zee Music, Sun TV Network, IPL franchises, Manchester City, American Tourister, Steve Madden, Vadilal, and others.Focused on integrating emerging technologies into structured production pipelines to enhance efficiency and elevate creative output at scale.
Experience
Senior Associate Creative Director
Oct 2025 — Present · Chennai, IN
Lead a multidisciplinary team across video, motion, 3D, and AI-driven content production within high-volume digital campaign environments. Operating within fast-paced, multi-campaign production cycles requiring simultaneous management of creative output across multiple digital platforms. Oversee creative quality, project timelines, and delivery standards, serving as the final approver before client submission to ensure brand alignment and production excellence. Strategically allocate senior motion and 3D artists based on project strengths while managing concurrent campaigns and resolving resource conflicts in time-sensitive situations. Implement structured review systems and scalable production workflows to improve consistency, strengthen internal quality checkpoints, and reduce revision cycles. Improve turnaround efficiency by integrating AI-assisted processes, ensuring consistent on-time delivery across overlapping campaign timelines. Drive the integration of emerging technologies into creative workflows to expand production capacity and accelerate ideation. Proactively challenge and refine creative output to uphold high standards, while mentoring team members and contributing to performance development planning. Delivered campaigns for Forca Kochi FC, Vadilal, Bespoke, Casagrand, Turing, Zee Cine Awards 2026, and national and regional brands across sports, FMCG, lifestyle, and entertainment sectors.
Education
Government college of fine arts
Bachelor of Fine Arts (BFA), Design and Visual Communications, General
2012 — 2016
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