Kaushik Saha

About Kaushik Saha

I’m an FMCG marketing and growth leader with a strong focus on product innovation, consumer insight, and digital-first scaling.I enable FMCG and Food & Beverage brands unlock sustainable growth by translating deep consumer and channel insights into fast, scalable omnichannel and Q-commerce winning strategies.My experience spans NPD, brand positioning, and go-to-market strategy across multiple categories including sauces, biscuits, confectionery, RTC, and Indian & global cuisines. I enjoy working at the early stages of product creation—identifying consumer and competitive white spaces, shaping clear propositions, and building strong reasons to believe.My approach to growth is anchored in a simple but effective framework—Insight, Build, and Win. I start by grounding decisions in real consumer context and market behaviour. I then translate those insights into commercially viable products, balancing formulation, pack–price logic, and channel realities. Finally, I focus on ensuring these products win in the market, especially on digital and quick-commerce shelves.What sets me apart is my ability to carry brands beyond launch. I have actively led e-commerce and quick-commerce growth, managing marketplace strategy, content, visibility, promotions, and performance marketing—scaling monthly online revenue through focused execution and rapid learning.I’m equally comfortable working with factories and formulations as I am with Amazon dashboards, search terms, and conversion metrics. This allows me to connect strategy with execution and ensure products are not just launched, but designed to sell, scale, and repeat—offline and online.I’m passionate about building consumer-first, digital-led FMCG brands that are relevant, scalable, and deeply rooted in Indian consumer realities.I’m equally comfortable working with factories and formulations as I am with Amazon dashboards and conversion metrics. This allows me to connect strategy with execution and ensure products are designed to win in the real market—offline and online.I’m passionate about building consumer-first, digital-led FMCG brands that are relevant, scalable, and rooted in Indian consumer realities.

Experience

1. Marketing Head

   Adinova

   Dec 2024 — Present

Education

• Savitribai Phule Pune University

  MBA, Marketing

  2004 — 2006

• XLRI Jamshedpur

  PGCBM, General Management, Business Administration and Management,

  2014 — 2015

• University of Madras

  Bachelor’s Degree, Computer Science

  2001 — 2004