Kaushik Ramchandran

About Kaushik Ramchandran

Senior Marketing & Growth Leader | Retail, Luxury & Consumer Brands | Brand, Digital, CX & MarTech TransformationI am a senior marketing leader with 18+ years of experience driving brand growth, customer-led transformation, and revenue acceleration across large consumer, retail, and luxury businesses. I specialize in building scalable marketing engines that integrate brand strategy, digital, CRM, and customer experience to deliver measurable commercial outcomes.Across my career, I have progressively moved from leading brand and marketing execution to owning large-scale transformation agendas — building capabilities, teams, and platforms that enable sustained growth. My work spans omnichannel retail, CRM-led customer lifecycle management, digital performance, and brand transformation, with a strong focus on translating consumer insight and data into profitable business impact.I operate at the intersection of brand, data, technology, and customer experience — aligning marketing strategy directly to business growth, retention, and long-term brand equity.Recognized for driving impactful brand and marketing transformation across consumer and retail businesses. Named among the Most Influential Marketing Leaders (2022) and Fabulous Marketer (2025) by the World Marketing Congress for leadership in brand building, digital transformation, and customer-led growth. Featured in 40 Under 40 by Agency Reporter for delivering measurable business outcomes through integrated marketing, data-driven strategy, and scalable transformation initiatives.

Experience

1. Gm - Marketing

   TBZ - The Original

   Jun 2023 — Present · Mumbai, IN

   Driving Go-To-Market, ATL, Digital and Analytics, Cust. Engagement, Social Media and Brand Alliances. Team – 5 membersKey Outcomes Driven:o Lead Management System (LMS) Launch and adoption – From Concept to Launch & Scale Up: LMS system used by 35 stores for complete Lead capture, prospecting, follow up and closure with XX+ calls made daily. Conversion increase by XX% and incremental sales increase by XX cr YOYo Mixed Reality integration – For the 1st time, integrated Mixed Reality immersion with traditional Print advertising. The initiative resulted XX thousand+ scans, XX thousand unique customers engaged, XX thousand CTA clicks, and XX million+ Digital Reach. The innovation also went viral and was featured on news website Afaqs.o CRM & CDP Platform scaleup – Focused on increasing share from Old customers & Lapsed customers through multiple Win back & Ticket size enhancement campaigns. Increased win-backs from XX% to XX%.o Brand Positioning & Celebrity Association – Signed on actress Sara Ali Khan, led multiple photo and TVC shoots. Developed “Right Choice, Right Price” positioning based on consumer insight in a competitively fierce market.o Walkin & user growth – Customer walkin growth by XX% YOY, with increase in New, Old and Lapsed cust. Increased Social Media following from XX thousand to XX thousand through focus on shoots, reels, and influencer tie upso Brand Alliances – Successfully closed deal worth XX cr with Paytm for Gift cards. Other deals closed include SBI, Amex, & IDFC Bank for cashbacks to the tune of XX lakhs per campaign

Education

• JAI HIND COLLEGE, MUMBAI

  Bachelor of Mass Media - BMM, Advertising

  2002 — 2005

• SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

  Master of Business Administration - MBA, Marketing

  2010 — 2011