Kaushik Rajagopal

About Kaushik Rajagopal

At Pioneer Xenergy Pvt. Ltd, I drive marketing initiatives for wind turbines, solar…

Experience

1. Head of Marketing

   Tvs Rubber

   Oct 2023 — Present · Chennai, IN

   Driving the formulation and execution of strategic marketing plans aligned with overarching business goals.Leading data-driven market research to uncover new opportunities in high-growth sectors and assess market viability through advanced analytics.Conducting competitive benchmarking and pricing analysis to shape effective go-to-market strategies and maintain a competitive edge.Supporting strategic planning through market segmentation, demand forecasting, and evaluation of macroeconomic and geopolitical trends.Building a robust lead pipeline by identifying and prioritizing high-potential prospects, enabling targeted business development initiatives.Leading partner evaluation for joint ventures and technology transfers, and negotiating synergistic alliances to support growth objectives.Preparing comprehensive business cases with ROI projections and presenting recommendations to leadership for strategic decision-making.Spearheading product launch planning and GTM execution for new business verticals and innovations.Owning end-to-end product lifecycle management—from concept validation and roadmap development to launch and post-launch optimization.Collaborating with cross-functional teams including R&D, sales, and operations to translate market needs into product requirements and ensure timely delivery.Driving product innovation initiatives based on market feedback, competitive insights, and market trends.Working with leadership to identify key talent and external consultants for scaling emerging business units.

Education

• University of Madras

  Bachelor of Commerce, Accounting and Computer Science

  2007 — 2010

• James Cook University

  Master of Business Administration - MBA, Global Marketing

  2010 — 2011

Skills

• Product Marketing
• Business Intelligence
• Crm
• Team Management
• Product Development
• Analysis
• Database Admin
• Laser Cutting
• Go to Market Strategy
• Brand Development
• Brand Management
• Solution Selling
• Management
• Enterprise Software
• Information Security Management
• Business Transformation
• Erp
• Marketing Research
• Marketing
• Sales
• New Business Development
• Fiber Lasers
• International Sales
• Business Strategy
• Business Analysis
• Pre Sales
• Eenterprise Application Software
• Computer Hardware
• Account Management
• Laser Marking
• Key Account Management
• Business Development
• Database Management
• Competitive Analysis
• Bpm