Kaushik Patra
Access Range Business Head, Head Exports, Machine Demo @Jcb India Ltd
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WORK HISTORY
Access Range Business Head, Head Exports, Machine Demo @Jcb India Ltd
National Capital, IN
Responsible for setting up the new Access (aerial work platform) business for JCB India. Development of detailed strategy, business plan, strategy implementation for India and South Asia region. New business set up including Organizational setup, setup of Dealer network, product program, pricing strategy and other new business aspects.Responsible for machine exports business (since Jan 2018) for JCB India to Global Dealers and JCB Sales Subsidiaries. Liaison with JCB UK/ Regions for business growth/ volumes and forecasts. Leveraging overseas delegate visits, events, trainings visit to JCB India.Additional responsibility of strategy and analysis for South East Asia and Pacific Regions.Managing JCB India’s company owned fleet of Demonstration machines and operators (since July 2020) for maximising sales conversions. Developing end to end Sales Force module for machines demonstration fulfilling demonstration requirements up to conversions at a pan India level. Auction of company machines.
EDUCATION
Manipal Institute of Technology
Bachelor of Engineering - BE, Mechanical Engineering
XLRI Jamshedpur
Postgraduate Certificate in Business Management Programme
KCM Konkola Secondary Trust School, Zambia
Primary
ABOUT KAUSHIK PATRA
Over 23 years in Automotive and Construction Machinery industry with comprehensive experience in Business Strategy and Business Setup, Sales Growth projects, Customer Relationship Management, Aftersales Operation, Export Operations, and Technology development. Strong and proven ability to strategize, build business through highly motivated teams, deeply engage stakeholder partners and networks, leveraging technology, all the while focusing on customers as the bedrock for business growth.
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