Kaushik Dasgupta

Manager Branding and Public Relations @Jagannath Gupta Institute of Medical Sciences and Hospital

Kolkata, IN

Developing and Implementing Brand Strategy of the hospital\'s unique value proposition, mission, vision, and values.• Ensuring consistent brand messaging and visual identity across all internal and external communications, including marketing materials, website, social media, and internal communications.• Developing and executing marketing campaigns to promote hospital services, specialties, and key achievements by creating compelling content (e.g, patient stories, health tips, expert insights) that resonates with target audiences.• Crafting and distributing compelling press releases, media kits, and other PR materials to secure positive media coverage by preparing spokespeople (doctors, executives) for media interviews and public appearances.• Developing and implementing comprehensive crisis communication plans to manage and mitigate any negative impact on the hospital\'s reputation during unforeseen events• Planning and executing public events, health campaigns, Sponsoring local events and community outreach programs to foster goodwill and engagement• Overseeing the hospital\'s social media presence, digital communications strategy, managing online reviews, patient feedback, and creating engaging content for the hospital\'s website, blog, and social media channels.• Handling promotional activities and medias like Newspaper, Magazines, Television, Radio, PR activity, Health Camp, Inhouse Events, WhatsApp & SMS campaign, Social media Ads, Google Ads, Events etc.• Ensuring transparent and effective communication with all stakeholder groups.

Bijoygarh College

Bachelor’s Degree

Datatrained

Postgraduate Degree, Data Processing